In May 2025, the first international edition of Tuttopizza International was held at Sial China in Shanghai, bringing the professional trade show entirely dedicated to the world of pizza out of Italy for the first time.

An event that combined Italian tradition and openness to the global market, offering a unique showcase for manufacturers, suppliers and industry professionals.

Goals of the initiative

• Internationalize the Tuttopizza brand, expanding its reach beyond the European market.
• Enhancing Italian excellence by presenting innovative ingredients, equipment, technologies and formats.
• Fostering dialogue with Asian markets, now increasingly interested in products related to Mediterranean cuisine and quality food service.

The protagonists

During the Shanghai edition, they participated:

• Manufacturers of typical Italian flours, yeasts, seasonings and ingredients.
• Professional equipment and oven companies, a symbol of Italian know-how.
• Master pizza makers and international chefs, who animated workshops and live demonstrations.
• Asian buyers, distributors, and importers interested in expanding their offerings in food service.

Contents and activities

• Showcooking and masterclasses with internationally renowned pizza makers.
• Training sessions devoted to new dough and baking techniques.
• Guided tastings, focusing on different types of Italian regional pizza.
• B2B meetings between exhibitors and international buyers, facilitated by Sial’s exhibition setting.

Why Shanghai?

The choice of Shanghai is not random:

• It is one of the food & beverage capitals of the world.
• Sial China is among the most important agribusiness fairs on the Asian continent.
• China represents a booming market for Italian pizza and products, with a growing demand for quality and authenticity.

Results and prospects

The first edition of Tuttopizza International in Shanghai was a strategic success, laying the foundation for:

• The growth of the event on a global scale,
• New business partnerships,
• greater dissemination of Italian pizza culture in the Asian market.

Conclusion With this first international edition, Tuttopizza International has taken a decisive step in its evolution, becoming not only the point of reference for the industry in Italy, but also a global platform for the promotion and expansion of Italian pizza around the world.