With a growing market, a population of 800 million under the age of 35, and a thriving middle class of wine and spirits enthusiasts, India is a new opportunity to be seized for export goals.

Alcoholic beverages and beer are the primary segments of the Indian market, accounting for 53% of alcohol beverage consumption (46% in value). This makes India the second largest global market for alcoholic beverages, after China.

The Indian market is increasingly oriented towards “premiumization”, with consumers, led by Generation Y, eager to taste  high-end products   and take part in cocktail culture.

In fact, young generations are increasingly fond of wine, and their tastes are becoming more sophisticated, showing a healthy interest in organic and biodynamic wines as well. Although still in development, the Indian wine market currently boasts 300 million consumers , with steady growth both in volume and value. Vinexpo New Delhi also offers exclusive access to one of the most prestigious commercial education programs in the world, through the masterclasses of the Vinexpo Academy.

Vinexpo Academy New Delhi’s program is also tailored to local needs and includes   leading international experts in wine and spirits.

By exhibiting at Vinexpo India New Delhi, you become part of a leading event in the Indian market and a recognized and respected business community by local decision makers and buyers. The New Delhi Vinexpo event, organized by the international leader in wine and liquor fairs, connects the pioneering community of producers in the central and southern Indian market with the key network of local industry importers, distributors, agents, and retailers.

With 330 exhibitors over 10,000 sqm of exhibition space, 8,000 visitors from 32 countries, and 2,500 pre-organized business meetings, Vinexpo India is an unmissable event in its kind.

Universal Marketing is the Italian agent for Sial trade shows around the world.