NY NOW is one of the most important trade shows in the United States for the gift, home, lifestyle and design industry, with a
particular focus on quality, innovative and sustainable products. The event is held twice a year at the Jacob K. Javits Convention Center in New York City.

Where it takes place

Both editions are held at the Jacob K. Javits Convention Center, located at 429 11th Avenue, New York, NY 10001.
This exhibition center is one of the most modern and spacious in the United States, easily accessible and equipped with state-of-the-art facilities.

Exhibition sectors

NY NOW is divided into several subject areas, including:

• Home: furniture, decoration, lighting, home textiles
• Lifestyle: fashion accessories, jewelry, wellness, eco-friendly products
• Gift & Stationery: gifts, stationery, designer stationery
• Baby & Child: baby products, toys, children’s clothing
• Food and Beverage: gourmet food products, craft beverages
• Toys and Games: creative games, educational games, puzzles
• Beauty and Wellness: natural cosmetics, wellness products

Why participate

Participating in NY NOW offers numerous benefits:

• Access to a dynamic market: more than 25,000 visitors from all over the United States and more than 80 countries
• Quality networking: opportunities to meet top buyers, distributors and retailers
• Discovery of emerging trends: anticipating industry news and trends
• International visibility: promoting your brand globally
• Educational programs: seminars, workshops and lectures on topical issues

Opportunities for Made in Italy.

Italian design is highly regarded in the United States for its quality, elegance and innovation.

Participating in NY NOW allows Italian companies to:

• Expand your business network: meet with American buyers and distributors
• Exploring new market opportunities: entering the North American market
• Enhancing the brand: promoting Italian craftsmanship and design
• Consolidate international presence: participate in a globally significant event