The Salone del Camper, held annually in Parma, is Italy’s leading trade fair dedicated to the world of itinerant tourism, camping and recreational vehicles. It represents a unique platform for exhibitors, RV and caravan manufacturers, accessory and tourism service companies who want to come into direct contact with a highly qualified audience passionate about traveling on the road.

Participating in the Camper Show means having the opportunity to present products and services to tens of thousands of visitors, including families, young couples, experienced travelers and adventure enthusiasts. The fair’s audience is interested in discovering new RV models, innovative accessories, tourist services and solutions for vacations of freedom and contact with nature.

Why expose

Exhibiting at the Camper Show offers many advantages:

• Direct and qualified visibility: interacting with visitors genuinely interested in the world of traveling tourism.
• Professional networking: meet manufacturers, retailers, tour operators and industry professionals.
• Presentation of innovative products and services: motorhomes, caravans, accessories, rental services and digital solutions for itinerant tourism.
• High-quality lead generation: collecting useful contacts for future collaborations, sales or strategic partnerships.

In addition to exhibition space, the fair offers workshops, seminars, and hands-on demonstrations, enabling exhibitors to directly engage visitors and effectively showcase their solutions.

Opportunities for Italian companies

For Italian companies in the tourism and recreational vehicle industry, the Camper Show represents a unique opportunity to:

• Promoting Italian products and services to a national and international audience, enhancing quality, design and innovation.
• Make strategic business contacts with buyers, distributors, and operators in the RV industry.
• Strengthen its market presence by participating in one of the most important fairs in Europe for itinerant tourism.

Conclusion

Being present at the Camper Show means much more than exhibiting: it is an opportunity to tell your brand, present exclusive products and services, generate qualified contacts and consolidate your visibility in the itinerant tourism market.

The fair is an ideal time to create new business opportunities, expand the sales network and position yourself as a reference in the RV, caravan and outdoor tourism industry.