Food and Drinks Malaysia by SIAL (FDM) is Malaysia’s leading exhibition event dedicated to the food & beverage industry, with a distinct international focus and a strategic role in accessing Southeast Asian markets.
It takes place at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, the country’s largest exhibition center.
More than 430 exhibitors from about 60 countries, and more than 15,000 trade visitors are estimated to participate
Sectors represented
The fair covers eight macro-segments, including:
- Food and Beverage
- Alternative proteins
- Spices and seasonings
- Seafood and Fishery
- Packaging and Processing
- Ready-to-eat products
- Halal food
- Snacks and Confectionery
Strengths of the event
- Integration with ASEAN markets: FDM is a strategic gateway for those wishing to grow in the expanding markets of Southeast Asia.
- Valuable programs: the fair includes the Global Culinary Challenge Malaysia, the SIAL Innovation Award and the Halal Forum, which provide networking and visibility to innovative and Halal-certified products.
- Skilled networking: through hosted buyer programs, matchmaking and B2B meetings with distributors, importers and regional traders.
Numbers and statistics
- Edition 2025: more than 430 exhibitors from about 17 countries; about 15,184 visitors from 72 nations
- Economic scope: discussed business worth approximately USD 231 million
- High satisfaction: more than 98 percent of visitors and exhibitors said they were satisfied with the experience
Reasons for participating
- Enter Asian markets with a network of strategic stakeholders, including importers and regulators in the Halal sector.
- Giving visibility to Made in Italy from a gourmet, organic, health or Halal perspective.
- Promote and test innovative products through the SIAL Innovation competition.
- Access specialized forums on topics such as Halal certifications, emerging consumer trends, and food-tech technologies.
Conclusion
Food and Drinks Malaysia by SIAL is an international showcase that combines global presence with local depth-an ideal opportunity for food companies looking to grow in ASEAN, strengthen their network of contacts and showcase distinguishable products through innovation, quality and strategic certifications.
