{"id":3499,"date":"2025-09-17T14:29:49","date_gmt":"2025-09-17T12:29:49","guid":{"rendered":"https:\/\/www.universalmarketing.it\/2025\/09\/10\/tuttopizza-international\/"},"modified":"2026-06-18T15:53:21","modified_gmt":"2026-06-18T13:53:21","slug":"tuttopizza-international","status":"publish","type":"post","link":"https:\/\/www.universalmarketing.it\/en\/2025\/09\/17\/tuttopizza-international\/","title":{"rendered":"TUTTOPIZZA INTERNATIONAL"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In May 2025, the <strong>first international edition of Tuttopizza International<\/strong> was held at <strong>Sial China in Shanghai<\/strong>, bringing the professional trade show entirely dedicated to the world of pizza out of Italy for the first time.<\/p>\n\n<p class=\"wp-block-paragraph\">An event that combined <strong>Italian tradition and openness to the global market<\/strong>, offering a unique showcase for manufacturers, suppliers and industry professionals.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Goals of the initiative<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Internationalize the Tuttopizza brand<\/strong>, expanding its reach beyond the European market.<\/li>\n\n\n\n<li><strong>Enhancing Italian excellence<\/strong> by presenting innovative ingredients, equipment, technologies and formats.<\/li>\n\n\n\n<li><strong>Fostering dialogue with Asian markets<\/strong>, now increasingly interested in products related to Mediterranean cuisine and quality food service.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>The protagonists<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">During the Shanghai edition, they participated:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Manufacturers of typical Italian flours, yeasts, seasonings and ingredients<\/strong>.<\/li>\n\n\n\n<li><strong>Professional equipment and oven companies<\/strong>, a symbol of Italian know-how.<\/li>\n\n\n\n<li><strong>Master pizza makers and international chefs<\/strong>, who animated workshops and live demonstrations.<\/li>\n\n\n\n<li><strong>Asian buyers, distributors, and importers<\/strong> interested in expanding their offerings in food service.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Contents and activities<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Showcooking and masterclasses<\/strong> with internationally renowned pizza makers.<\/li>\n\n\n\n<li><strong>Training sessions<\/strong> devoted to new dough and baking techniques.<\/li>\n\n\n\n<li><strong>Guided tastings<\/strong>, focusing on different types of Italian regional pizza.<\/li>\n\n\n\n<li><strong>B2B meetings<\/strong> between exhibitors and international buyers, facilitated by Sial&#8217;s exhibition setting.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Why Shanghai?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The choice of Shanghai is not random:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>It is one of the <strong>food &amp; beverage capitals of the world<\/strong>.<\/li>\n\n\n\n<li><strong>Sial China<\/strong> is among the most important agribusiness fairs on the Asian continent.<\/li>\n\n\n\n<li>China represents a <strong>booming market for Italian pizza and products<\/strong>, with a growing demand for quality and authenticity.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Results and prospects<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The first edition of <strong>Tuttopizza International in Shanghai<\/strong> was a <strong>strategic success<\/strong>, laying the foundation for:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>The growth of the event on a global scale,<\/li>\n\n\n\n<li>New business partnerships,<\/li>\n\n\n\n<li>greater dissemination of Italian pizza culture in the Asian market.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong> With this first international edition, <strong>Tuttopizza International has taken a decisive step in its evolution<\/strong>, becoming not only the point of reference for the industry in Italy, but also a <strong>global platform for the promotion and expansion of Italian pizza around the world<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>May 18 &#8211; 20, 2027<br \/>China &#8211; Shanghai,<br \/>SNIEC<\/p>\n","protected":false},"author":3,"featured_media":3882,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[41],"tags":[36],"class_list":["post-3499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-exhibitions"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/posts\/3499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/comments?post=3499"}],"version-history":[{"count":2,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/posts\/3499\/revisions"}],"predecessor-version":[{"id":4004,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/posts\/3499\/revisions\/4004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/media\/3882"}],"wp:attachment":[{"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/media?parent=3499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/categories?post=3499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.universalmarketing.it\/en\/wp-json\/wp\/v2\/tags?post=3499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}